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A future Fitzroy classic.

1, 2 & 3-bedroom residences driven by design.

The Regent is a transformative Fitzroy development, rooted firmly in local heritage. The intuitive 1, 2 and 3-bed residences, each with a coveted Fitzroy Street address, use tactile design cues to rekindle the spirit of the Regent Cinema that once belonged on site.

The Vision

Rebooting a Neighbourhood Classic

Share SMA Projects’ vision of the good life. Living among Fitzroy’s finest means that amenity doesn’t stop at your doorstep. The neighbourhood –recognised around the world for its food, culture and retail experiences – becomes your lifestyle playground.

A Future Fitzroy Classic

A Walk Away

Fitzroy is a 15-minute neighbourhood. Everything you’d ever need is within a short walking distance: bars and restaurants, parks and gardens, tram stops and car sharing, schools and community hubs. The list goes on.

Culture Exemplified

There’s a reason our city is consistently ranked as number one in lists of “best places to live around the world.” Beyond that, there’s a reason why both Gertrude and Smith streets are often recognised as the “coolest” stretches in this liveable city. It’s because they are.

The Regent Story

Throughout the twentieth century, The Regent Cinema was one of many Melbourne theatres that brought people together to marvel in stories on stage and screen. In 1983, the cinema was demolished and its purpose as a site of storytelling faded to black. Now, it’s time for The Regent to serve a cultural landmark once again.

Melbourne’s First Suburb

In a purely colonial sense, Fitzroy was the first suburb in Melbourne. The wide breadth and green linings of its north–south residential streets serve as our reminders, along with the heritage bluestone façades that still stand proudly throughout the area.

The Building

At 340 Fitzroy Street

The Residences

With one, two and three-bed residences available now, The Regent has every kind of Fitzroy home. Each window, in each direction, frames leafy and cinematic views of Melbourne. Nowhere is this clearer than the bedrooms, where mood lighting and double glazing ensure a sound sleep, right in the heart of Fitzroy.

The Collections

Each residence at The Regent is available in two distinct production designs. The Classic Collection celebrates materials with a bright, Nordic palette. The Arthouse Collection is striking by design, with rich and dark finishings throughout.

The Arrival

To enter The Regent, residents and their guests access a private entrance off Fitzroy Street. Upon entry, they will discover a foyer that’s clearly inspired by the long-lost Regent Theatre auditorium: arched ceilings, accented marble, bespoke art deco letterboxes. It’s a love letter to the site’s history of storytelling.

The Rooftop

The Rooftop

With uninterrupted views, The Regent rooftop offers exclusive panoramas over Fitzroy and extends towards the expansive city skyline. This rooftop sanctuary is a perfect spot to unwind, socialise with friends, and create new memories, reminiscent of the iconic gatherings at The Regent Theatre in its golden age.

The Guest House

When family and friends come to town, residents can book The Regent’s on-site guest house to accommodate their visitors.

The Team

A Place Collaboration

The Regent 340 Fitzroy Street

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